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Posted by on Jun 1, 2010 in Computers - IT, Marketing, Multitasking, Social Media, Summer 2010 | 0 comments

Add new dimension to your marketing efforts

Successful Marketing in the 21st Century

Add new dimension to your marketing efforts

By Carol Bremner, Motivated to Learn

Carol Bremner

Carol Bremner,
Motivated to Learn

People tend to do business with companies they know, like, and trust. A personal relationship grows with the help of a blog, Twitter, and Facebook. No longer are you just the store down the street. You’ve become a person who understands the needs of your market, someone who can be trusted for customer service and quality. An advertisement in the phone book or local paper could never produce that kind of loyalty.

Interacting with your potential clients doesn’t have to be time consuming. Sites such as hootsuite.com allow you to update Facebook, Twitter, and LinkedIn in a matter of minutes. In addition, whenever you come across an informative website that might benefit your audience, click the hootlet tool to instantly send the web address to those networks.

Once you start reaping the benefits of positive customer interaction, why not add audio and video to your online marketing efforts? A simple two- or three-minute video uploaded to YouTube will add another dimension to your business. It could be a tip on how to use one of your products or questions about when your service might be needed. If you prefer photos and PowerPoint slides, go to animoto.com and create a short film complete with royalty free music, then upload that to YouTube.

One of the things that I have found beneficial for my business has been to host my own internet radio show at BlogTalkRadio.com. The two female guests on my first show were discussing their use of Facebook to build a fan base. Although they were aware of the questions that might be asked, nothing was rehearsed, resulting in a casual, informative chat. Since that time, I’ve been approached by others about being a guest on my show.
Technical issues do happen, so have a backup plan ready in case your guest isn’t able to access the call. You can use the time to discuss a topic of interest to your listeners and answer their questions.

Shows can be live or pre-recorded, anywhere from 15 minutes to an hour, a one-time event or a regular listing. The audio can then be downloaded via iTunes or placed on your website for future visitors to hear. Whether you are the interviewer or are being interviewed, an hour passes quickly and easily. Why not try BlogTalkRadio for yourself?
When using social media tools, always include a link back to your website for more information. Not only will you gain traffic to your site, but all of those inbound links from high ranking websites will help your position in the search engines. It’s possible to get your site on the first page of Google simply by posting a video on YouTube.

Promoting your business on the Internet can be an enjoyable way to reach out to your target market. By knowing your objectives, you can focus on using the right methods of social media for you.

Page 10, Summer 2010

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