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Posted by on Mar 13, 2012 in News | 0 comments

Connecting Women, Inspiring Futures – The 2012 International Women’s Day

The Waterloo Region Small Business Centre hosted an evening of learning and exploring
advances in the field of Augmented Reality in Interactive Digital Display.

Helen Papagiannis, keynote speaker, Womens event at Quarry Integrated Communications Headquarters in St. JacobsSt. Jacobs: On March 8th, 2012 from 5:30pm – 9:00pm at Quarry Integrated Communications Headquarters in St. Jacobs, the Waterloo Region Small Business Centre celebrated International Women’s Day 2012 with an evening of “Connecting Women, Inspiring Futures.” Sponsored by the Waterloo Region Small Business Centre, Ontario MEDI and local partnership with Quarry Integrated Communications, UW REAP Felt Lab and Mad Hatter and featuring keynote speaker Helen Papagiannis.

Womens event at Quarry Integrated Communications Headquarters in St. JacobsHelen is a PhD candidate in the field of Communications and Culture at York University, specializing in Augmented Reality, technology in practice. The event started with appetizers and refreshments, a tour of Felt Lab, our keynote speaker – Helen Papagiannis and closed with socializing, idea sharing and discussions.

Augmented Reality (AR) is phenomenal and it’s no longer coming; it’s here. Helen Papagiannis, renounced AR expert demonstrates this emerging technology having the ability change the way we see and interact with the real world. AR was once considered the realm of computer science, in recent years it has begun to expand into visual and interactive arts, cinema, and entertainment; we’ve also seen an explosion in marketing and advertising. This opens doors to women in technology seeking careers and
business opportunities.

Chris Farrell, Manager of Waterloo Region Small Business Centre says “The answer resides in getting this technology into the hands of creative individuals who collaborate, play and make ideas a reality. This evening has provided a tremendous opportunity for women in technology, artists and techies who are seeking careers and business opportunities.”