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Posted by on May 24, 2013 in Ask the Experts, Promotions, Spring 2013 | 0 comments

How can I promote my new business in today’s competitive market?

Janet Benedict

Janet Benedict
The Canadian Networker

Promoting your new business can be done in many ways depending on your business or service. Ideally you want to leave your potential client with a memorable and lasting reminder of who you are and what you do.

Handing out something useful or unique at tradeshows can leave an impression, but make sure it is something that will be used and not tossed into a drawer or the garbage. A promotional distributor can help you with those choices.

Another way that costs little more than your time is to get out to networking meetings and  events where you can build business relationships with potential clients. If you show interest in what they do, they will show interest in what you do and hence, you start that working relationship that can lead to many future referrals.

However you promote yourself and your business, remain professional and greet every networking opportunity with enthusiasm.

Appeared on page 11 Spring 2013

Read the rest of the Spring 2013 issue here »

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