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Posted by on Mar 1, 2010 in Firsts, Hair, Image, Spring 2010 | 0 comments

Making a great first impression

Your Image… 12 feet x 12 inches x 12 words

By Paula Snow-Keough, The Cutting Room Salon and Day Spa

When you walk into a room, this is what it?s all about. Whether it?s a business meeting or networking event, you want to make a great first impression. Feeling confident and comfortable with your image will enable you to do just that. So ask yourself… Do you like the way you wear your hair or make-up? Are you comfortable in the suit or dress you chose to wear for the occasion? Do your feet hurt because your shoes are brand new?

How you feel about your appearance will be reflected in your overall image during a first meeting. So making sure you feel confident in your appearance is key to a successful first impression.

Boost your confidence by scheduling regular appointments with your hairstylist for haircuts, colour, or highlights. Ask them to recommend a hair style that you can easily maintain and use the products they recommend to keep your hair in tip- top condition between visits.

A make-up lesson will help you become familiar with current trends and techniques. Many salons have trained make-up artists available for make-up applications or lessons to promote professional make-up lines they carry and retail.

But what if you don?t have a regular hairstylist or salon to go to? Ask for a referral from a friend or co-worker whose hair or make-up you admire. Referrals are often a great way to find the right per- son for you.

Another alternative is the internet which has become the most popular resource for finding what you need.

More and more salons, who want to reach out to potential new guests, as well as communicate with their current clients, use social media sites, such as Facebook and Twitter, or salon web sites to provide the most up-to-date information and testimonials of their work. Often salons have downloadable coupons for you to save on products and services too.

Many now have reward programs to reward their guests for retail purchases and referrals. This will reduce your costs and keep you coming back as well as referring your family and friends.

Once you are wearing the right make-up and hairstyle, the rest should simply fall into place. A business casual look is often acceptable for early morning or luncheon meetings. Never wear shoes that are brand new or not suitable for the season. Knowing you look and feel great about your appearance, you will confidently shake hands and make your introduction (usually around 12 words). And with a confident image, you will definitely make a great first impression whether you are 12 feet or 12 inches away!

Page 9, Spring 2010

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