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Posted by on Jun 1, 2010 in Summer 2010 | 0 comments

Managing an event is just multitasking…

?So, what?s the big deal about event planning anyways??

By Roblynn Hunnisett, Touchstone Event Managment

Roblynn Hunnisett

Roblynn Hunnisett, Touchstone Event Management

Right now you might be thinking ?what?s the fuss?? Anyone can put together an event, right? You simply send out the invites, book the entertainment, order the awards, book the speakers, and you are done. It is not rocket science. I agree, these tasks may well be a part of managing a conference or even a riot.

You must firmly believe your event should show support for your marketing strategy. Developing and managing your brand or theme will provide a return on investment and build loyalty with the people who are important to you.

Most people would think multitasking is the best method of dealing with a conference or event. True multitasking is about many balls in the air and all of them coming in line correctly and on time. In study after study only 3% of the population can manage multitasking. Are you one of them?

While you think on those balls in the air, keep in mind some of the following for your next event or conference:

  • Why are you doing this?
  • What outcomes do you want?
  • How will the conference support your strategic goals?
  • Who should you invite?
  • How will they be invited?
  • What is your budget?

Do you know how to develop a critical path and stick to it?

When an emcee or the entertainment cancels an hour beforehand, do you have the resources to pull a rabbit out of the hat?

Do you have all the resources to do your event justice?

When you want to take your event or conference to the next level, call in a

Page 6, Summer 2010

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