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Posted by on Dec 1, 2010 in Strategic Planning, The Women Behind The Men, Winter 2011 | 0 comments

Strategic planning is important when supporting others

C. Lee Snow Freelance Writer

C. Lee Snow
Freelance Writer

Strategic planning can play a large role in one?s happiness and future endeavors. Creating a time line of support will have a huge effect on whether or not your own business goals will be achieved.

In today?s changing world of equality, many women have hopes and goals of building their own destiny. Unfortunately, because of our maternal, nurturing nature, we often end up in the supportive role of building someone else?s business. Initially, what is thought to be a temporary supportive situation turns into a permanent long-term position.

For some, this outcome is positive if their own passion for what they are doing grows, and the business ends up being a joint venture and an equally shared partnership. However, there are many other women who still want to pursue their own career goals in a completely different field, and are uncertain as to how and when to bow out of their supportive roles and still keep the relationship on a positive note.

Happiness, Joy, Fulfillment

Is your happiness any less important than someone else?s?

If you are one of the many women who have put your own life on hold in order to help someone important to you build their success, then perhaps you have asked yourself this very question.

Women have been often known to go above and beyond in contributing to the success of others.

Below is only a small glimpse at what some have sacrificed for others:

  1. Financial contributions
  2. Postponement of educational advancement to be a physical presence at the busines
  3. Use of existing skills (book keeping or accounting)
  4. Learning new or specific skills (marketing/advertising/sales)

Valuable time

Discussing and creating a consensual agreement before your involvement with someone else?s business venture is always a sound idea. It is just as important? in the case of a family member?s business, to state your intentions beforehand. If you are extending financial support, there needs to be a payback date stated. If you are offering your time, put a limit on it, such as one to three years depending on your own circumstances.

Verbal Communication

It is pertinent to both parties to keep an honest line of communication. Make certain you both have complete understanding and acceptance of the other person?s terms and conditions. The supporting contributor should include the terms for when they intend to step out of their role.

A few examples of when to leave your position are as follows:

  1. When there are enough earnings to hire a replacement
  2. When the agreed upon time line has approached
  3. When a mutual agreement of business success is achieved
  4. When an opportunity arises which outweigh the benefits of staying
  5. When or if the situation causes difficulties in the relationship

These are merely a few suggestions of many possibilities, but the point is to discuss and document a workable plan to prevent any misunderstandings down the road. When everyone involved is aware of each other?s intentions, it makes for a smoother more pleasant situation. It also allows you to bow out of your supportive role without regrets because you took the time to discuss your limits prior to committing your support.

Not everyone will agree, especially if you are determined to make a loved one or friend successful at all costs. What about your own happiness? Would you feel resentful giving all of yourself for someone else, realizing that you?ll never know if your own career goals were attainable because you never took the time to reach them?

In all fairness, I believe it is possible to support someone else?s business and still pursue your own path of success. It?s all in the planning. For those of you who are giving your time, finances, energy and skills to support another?s venture, I hope that you will find the right time to bow out in order to fulfill your own passions.

Page 5, Winter 2010

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