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Posted by on Mar 1, 2010 in Firsts, General Interest, Networking, Spring 2010 | 0 comments

The art of networking

Your role as connector

By Tanya Riemann, Otter Ideas

So you have started up your own business and you sit by the phone and wait for the calls to come flooding in.

Based on your in-depth market research you know that what you offer is unique and in demand and so you wait.

Since people don?t know you exist it is hard for them to discover the terrific product or service that will help them with their lives. One of the best ways to get your name out there is through net- working.

Networking can be done practically anywhere and it is based on making conversation with people and discovering who they are and what they do and in turn they find out about you and your business. The most common places to network are through organized functions that business associations put together.

The primary concept to keep in mind when networking is that you?re not trying to ?sell? to the person. It should be a casual conversation where you listen to the person you?re speaking with and find out if they are in need of some assistance.

As an example, if you find this individual is looking for a printer and you know a great one, you refer them to your printer.

You act as a connector. The person in front of you will be thrilled to get a referral and your printer will be equally happy if they get another client.

On the other hand you might find that what you have to offer would be of value
to them and in this case you can tell them how you can help.

For those of you who are new to this scene it can be a bit intimidating. However, it is a good idea to challenge yourself to go to these kinds of events.

It?s a great way to get to know people and businesses within your community. It helps provide exposure to your business and can strengthen your understanding of your business and how it can serve others.

There is much to know about the art of networking. However, this should give you an idea of why you would want to consider it and how it should be approached.

So sign up for an event and start networking for business.

Page 7, Spring 2010

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